Little celebrate on this Wednesday morning. APF was born 7 years ago today.

Having wanted to start a record label for some time, it all began on 27th March 2017 when Under became the first band to give in, say yes, and sign on the dotted line. 2 months later their Slick album would be our first release: APF001.

7 years later APF has put out 96 albums, EPs, standalone singles and compilations by and including 42 different artists. You've streamed the riffs over 6 million times on all platforms, and 30,000 physical items have left the building so far.

Huge love to all the bands for trusting APF with their creative endeavours, and to all of you for listening, buying, and going to the shows.

Next up from APF: Urzah's The Scorching Gaze album on 3rd May. Coming soon: new Barbarian Hermit, Swamp Coffin, TORSO and lots more. Off we go into year 8. No rest for the wicked.

Happy Wednesday all!

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